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WOMO Rejects Removalist with Illegitimate Reviews
This week, the reviews team at Word Of Mouth Online uncovered some dodgy practices with a business using WOMO’s Happy Customers Program and has subsequently banned them from the program. (The Happy...
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One Order Paid for a Year of Word-of-Mouth Marketing
C&C Picture Framing started using WOMO’s Happy Customers Program way back in 2009 after a friend with a business explained how they used customer feedback to promote themselves. Owner, Carolyn...
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Australian SME’s using Word-Of-Mouth Marketing to Grow
Word Of Mouth Online is an awesome marketing tool for small businesses. Check out what these local Australian businesses have to say about using WOMO’s Happy Customers Program. (And please excuse the...
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Reputation Resolutions
What’s the best thing you could do for your business this year? Streamline some processes, employ some extra help, cut costs? These things could all help but by far the most impactful thing you can do...
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Customer Reviews contribute over 20% of Stain Busters New Customers
“I was very sceptical when a WOMO consultant suggested Stain Busters use customer reviews to promote the business,” admits David Pennell, the CEO of Stain Busters Carpet Cleaning. “But the cost point...
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Don’t be the last to know! 3 simple tips to keep tabs on your online feedback
Keeping tabs on what people are saying about you online is crucial to maintaining a healthy reputation for your business. Any feedback your business gets directly from customers is great, but what...
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71% of Australians read online reviews about a business before purchasing
New research shows that 79% of us will do a search online when it comes to looking for a new business, product or service and 71% will read reviews before choosing a business. With so many businesses...
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10 Inspiring Customer Service Quotes
Customer service has always been an important part in determining the success of a business. But it’s not always easy to stay motivated and inspired to do our best! … so here are 10 of the Best...
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6 Winning Customer Service Habits
OK, so you love your work and hopefully, you love your customers. But everyone needs a little reminder of all the important things that customers need to feel the love! (Or maybe, your staff could...
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Comparing apples and pears: How to influence customers decisions
Don’t you hate it when customers compare your business to others on the basis of price alone? It’s clear they’re not comparing apples for apples! But have you really thought about how customers CAN...
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Fake reviews: the good, the bad and the ugly
Recently there’s been a lot of talk in the news about fake reviews and “astroturfing” whereby businesses are either unfairly tarnished by fake negative reviews, or given an unfair advantage from fake...
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A Simple Strategy for Business Success
Starting and growing a thriving business is definitely not easy… BUT the recipe is simple. By getting the of fundamentals right (providing a great service and encouraging customers to review you...
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4 Easy Steps to Dealing Customer Complaints in the Heat of the Moment
Managing customer complaints and problems is part of being in business. At some point, everyone has to deal with an unhappy customer (yes, even the best businesses). The challenge is to figure out how...
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Deals or No Deals – Facts about Group Buying Sites
Daily deal sites and group buying sites have now passed on the point of being considered a marketing “fad”, with the Australian Daily deals industry expected to grow from $600 million in 2012 to $1...
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Donnellan Constructions: online reviews attract more (quality) customers
At first I couldn’t believe the response we had when we listed on WOMO”, says Vanessa Donnellan of Donnellan Constructions, “but it quickly became clear that providing our potential clients with an...
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5 Things You Should Never Say to a Customer
Managing customer complaints can be extremely challenging (that may just be the under-statement of the year). Unless you want to dig yourself in deeper, there are several things that you definitely...
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Myths about Reviews on WOMO – Part 1
This is part 1 of a 3-part series where we will be dispelling three common misconceptions that businesses have about reviews on WOMO. Myth 1: It’s not fair because anyone can leave a review for my...
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Do your staff put customers off?
In a recent survey conducted by Word Of Mouth Online, we asked our members to comment on the customer service they receive from Australian businesses. An overwhelming number of respondents highlight...
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New Survey Reveals: Top 5 Things Customers want from Businesses
It might come as a surprise for some businesses to hear that when it comes to choosing a business, customers look for more than the cheapest price. In a recent survey conducted by Word Of Mouth...
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Myths about Reviews on WOMO – Part 2
This is part 2 of a 3-part series where we will be dispelling three common misconceptions that businesses have about reviews on WOMO. Myth 2: Once the review is written, there’s nothing I can do...
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